Persona
Mood Board
"ME" app is a proposes a new type of social network, one in which the individual is no longer one of many, but instead becomes the true center of the platform. Within this imagined system, each user is the only real human presence, while all other profiles are powered by artificial intelligence. The platform is designed to place every individual at the heart of attention, enabling each user to experience life as a social influencer. The surrounding AI-driven users are not generic or passive they are designed with distinct personalities, interests, preferences, and behaviors.
UX/UI
Concept Design
Product Thinking
Visual Storytelling
AI
The final project for Shenkar | fourth year
ME App
Unlike existing social networks where visibility is limited and influence is concentrated among a small group of celebrities or public figures this platform removes hierarchy. Every user becomes the main subject, the headline, the influencer. There is no competition for attention, only the pressure of constant exposure.
By eliminating human-to-human interaction and replacing it with artificial audiences, the project questions the true meaning of influence, recognition, and belonging. It highlights the paradox of being seen by many, yet remaining fundamentally alone.
MoodBoard
A youth-oriented interface that balances playful energy with clarity. Soft pastel colors add vibrancy, while a clean, minimal layout keeps the experience focused and intuitive
Figma prototype: here
Goal
Ultimately, the project aims to expose how future social networks may amplify loneliness under the illusion of connection, and how artificial intelligence could reshape our understanding of community, influence, and self-worth.
(click the video to play)